Customer engagement is very important since it creates long-standing relationship the customers and their satisfaction is a strong driving force to any business. Owing to advanced technology and social networks, the consumer is more informed than ever before it is time for brands to be creative. Here are the top 10 creative ideas for customer engagement:
1. Gamification:
Gamification, is the use of game design features, including points, badges, levels, challenges and rewards in non-game contexts such as marketing. Gamification can be applied across all the points of communication – website, mobile application, discussion boards, and so on. This satisfies the customer’s ego and encourages the right behaviors such as purchasing, recommending, recommending, etc. Frequent Examples include Starbucks rewards and Nike+Running application.
2. Personalization:
Fragmenting content, deals and interactions in a manner that appeals to the unique customer can sharply increase effectiveness. Apply data and analytic analyses together with AI to find out about new customer preferences and the context around them. A few of the personalization best practices include the following; The use of product recommendations that are targeted towards the client, use of custom helder pages for the specific client, and Use of e-mail marketing for the client. Spotify and Netflix are one of the best when it comes to the ability to personalize.
3. Social Media Contests:
Over social networks like Facebook, Instagram, Twitter, daily/weekly/monthly contests, quizzes and polls. As with any best photo or video competitions, user-generated content contests also promote unity. Breaking in requires the right techniques that must be easy and prizes attractive enough to encourage participation. Share the winners across all social platforms to double engagement. Hastagged competition challenges are a modem day rage, for instance, share a Coke by coca cola.
4. Interactive Content:
Assessments, calculators, configurators as well as quizzes are received with openness and often invite active audience participation. In this case, customers should be supported by self-service tools, which would assist them in making the right choice of products or solutions. It’s relevant, effective for sales and contributes to better search result ranking. Such content has been adopted by Ikea, Lowe’s, North Face and Dell among other leading brand.
5. Online Communities:
Establish brand-based Web 2.0 forums for the consumer to engage the brand and individuals alike. Enable users to forward and share the content of the Site as well as provide other customers with helpful feedbacks. Communities attract high levels of interactions as users feel personal in the brand and its progress. The best examples include Owners’ Lounge by Mahindra and Apple Support Communities.
6. Virtual Reality:
Virtual reality present what is considered advanced customer interactions. Please enable your customers to try products in life-like 3D virtual showrooms. Let social VR intensify the level of stimulus-based affective appeal and multi-sensory engagement to your products while presenting them in the most unique way possible. While travel sites give users the ability to do virtual tour, Lowe’s Innovation Labs have virtual home improvement simulations.
7. Augmented Reality:
Similar to VR, augmented reality superimposes digital information on the real view to make it hypothetical combined view. For example, AR try-ons, digital catalogues or user manuals offer massive added value if used smartly: Younger target groups in particular derive a fantastic user experience. Today, fashion companies such as Converse selling shoes and cosmetics brands Sephora and L’Oréal have attempt tools.
8. Feedback Channels:
Constantly seeking structured feedback aside, the traditional channels is very useful to understanding the customer. Surveys, interviews, focus groups and reviews, that are provided as ongoing feedback assist in enhancing products and services. Provide information on the necessary action that will be taken after the receipt of input. Some of the leading brand that have implemented such voices of customer programs include Microsoft, Intel, eBay.
9. Loyalty Programs:
The program of loyalty based on reward can maintain customer engagement due to its appreciation and expression of gratitude to loyal customers. Guarantee that incentive programs follow a division set based on membership status for all brands and products. Manage reward and experience compilation for VIP members. According to research, length of patronage has the effect of the amount spent, word of mouth communication and cost of sales. The major hospitality and travel programs include those from Marriott and American Airlines, Starbucks.
10. Customer Advisory Panels:
To your most committed and loyal customers, form a customer advisory council. Engage them early on as co-creators in new offering/concept development or in choosing the content channel or new campaign. This feedback will be candid and will come from several of them. Your customers will also feel like part of your brand enjoying the fruits of their tips when you implement them. Some examples of when companies involved advisory panels are Adobe, LinkedIn, Dell are good examples of companies that actively seek the inclusion of advisory panels.
The above list provides a great place to begin to prompt inspiration on how a business can engineer fresh and unique customer engagement models that are sure to generate delight. Select those ideas that are in tune with the brand and its image, question their practicality and strive for interactivity. Enable omnichannel effectiveness where customer journeys are used not campaigns. Follow results with respect to compliance using measurements for satisfaction, loyalty, and lifetime value. Opportunities are more completable with technological disruption to be able to wow the customer. Let it evolve or at least provide the opportunity to explore for that Next Level of engagement that defines your brand.
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