In every industry, it's vitally important to stay informed
on new trends and recent phenomena. Approximately 55% of responses reported
that using analyst reports, market/marketing research and other industry
analysis are important sources to obtain information that can be instrumental
in making strategic business decisions. Here are 10 must-read industry reports
that all professionals should make time for:
1. Hype Cycles of Gartner:
Gartner issues the Hype Cycle
reports that provide information about the maturity of technologies and their
usage rates for a specific year. They rise as a conceptual depiction of
expectation followed by reality to see at a glance what emerging technologies
are potentially good and the ones that are potentially going to the trough of
disillusionment.
2. Cisco Annual Internet Report:
Cisco’s annual global IP
traffic and technology trends and growth intelligence report for networking
usage tools. It further questions and addresses the critical concerns in
decision-making impacting business executives and government bureaucrats most
especially in a modern world of encryption, 5G, WiFi 6 and the likes.
3. Insight: eMarketer Global Media Trends:
Instead of
citing annual data and statistics, eMarketer compiles an annual account of
media consumption using recent intelligence from Insider Intelligence. It’s a
function that compares figures – digital versus traditional media, and time
shifted by activities such as TV/ Mobile and etc.
4.Deloitte Industry Outlook:
It covers specific sectors
and contains complete annual reports on the industry such as technology, media
and telecommunications, life sciences, automotive and other averages. This
study identifies key trends, growth drivers and restraints, and market outlook
that industry professionals should consider.
5. Survey on ‘Economy of the coming year expectations & business confidence:
Thousands of executives are surveyed by McKinsey every
year on their outlook on economy, confidence and their planning for change in
case of disruptions, automation, AI and other trends. The findings give
quantitative measures of economic and leadership indications for assessing
business objectives.
6. IDC FutureScape Alerts:
IDC FutureScape alerts feature
IDC industry analysts from more than 1,100 around the world who collectively envision
the IT industry developments that are likely to dramatically influence the
global markets across industries in the forthcoming 1 to 5 years. It assists
companies in synchronizing general visions for digital business transformation
and IT spending.
7. Forrester Tech Tide Reports:
Forrester’s Tech Tide
reports are part of the update series where readers can interact with select
content and view adoption readiness scorecards of subjects such as automation,
cloud and other key technologies. In this case, it enables the IT pros to
determine the level of the maturity of the existing and emerging
technologies.
8. PwC Annual Global CEO Survey:
The poll of over 4,000
CEOs around the world focuses on business organization leaders’ attitudes,
optimism, and concerns with macroeconomic, regulatory, or societal factors that
could affect companies’ business models and corporate objectives for the medium
term. To look out for are the trends which give economical expectation to
consider.
9. Bain & Company Customer Loyalty Reports:
Bain &
Company’s annual reports that look deeper into customer loyalty and their
experience level present findings with strategies on how digital users behave
and what they expect. It also looks into how different generations think about
CX and how organizations can use these to design a CX plan for loyalty.
10. Nielsen Media & Entertainment Reports:
Ongoing
changes in consumer behavior with regards and uses in media, devices, services
and contents are investigated by Nielsen in its entertainment reports. It
offers application use statistics and growth trends for all sectors such as
video, music, gaming, audio, podcasts, and so on to guide media planning.
Subscribing to analyst reports from the leading research
firms helps organizations and executives not to have significant blind spots
concerning critical industry events. It can be seen while reading all those
reports might be unmanageable for any working professional, reading through the
executive summaries and some of the highlights from the ten reports offer a
yearly snapshot on what is happening as well as having a compass for important
business decisions to be taken.
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